Disrupting the pantry with a new range of soups that pack a distinct flavour punch, F. Whitlock & Sons has once again delivered a bold taste adventure to excite and inspire customers across New Zealand.
"Our newest range ain't no ordinary soup! Creating gutsy flavours is nothing new for F. Whitlock & Sons. However, our team has worked hard to push the limits and develop taste and flavour profiles to match the unmet expectations of Kiwis in 2023," said Rebecca Preston, Chief Marketing Officer Kraft-Heinz.
Preston shared that the company had been aware of consumers' demand for more adventurous food products. The new range was crafted to feed this hunger for something unique, delivering bold taste without compromising quality.
"We expect they will inspire the way Aussies and Kiwis look at the ambient soup category."
All three soup flavours in the range bring a different taste, ensuring something for everyone. The Peri Peri Chicken Soup is inspired by zingy Portuguese poultry, with "fistfuls" of fiery chilli peppers that pack a tangy, tasty takeover for your tastebuds.
The Moroccan Spiced Carrot and Lentil Soup is a grand spiced bowl far from the Bazaar, blending exotic Moroccan spices and a delicious mix of vegetables. Lastly, the Capsicum, Tomato and Corn Gumbo soup is packed with paprika and jalapenos, offering a southern ensemble of vegetables to jazz up the taste buds.
Each has no artificial colours or flavours and no preservatives and is a source of protein. The range is packaged in easy-to-store tins to be kept and heated in minutes whenever a soup craving hits.
For that taste adventure, consumers have been searching for, these three soup flavours are sure-fired to shake up the soup bowl.
