Norton’s Devilish New Drop to Debut in NZ

Chat show host, wine blender and gin distiller Graham Norton is unleashing a new wine – He-Devil – with innovative Kiwi wine and spirits company Invivo.

Created by Graham Norton and Invivo Co-founders Rob Cameron and Tim Lightbourne, HE-DEVIL is a bold, intense and fruit-forward wine that taps into the demand for full-bodied styles of red - a style that is rapidly rising in popularity globally and is positioned to set the wine world in New Zealand alight. The wine will be available exclusively in New Zealand as the first country globally to launch it in mid-November.

Invivo is working with a leading winery in Argentina to source the grapes for the HE-DEVIL. Made from Malbec grapes in Northern Mendoza - an area boasting a gorgeously warm climate and low levels of rainfall - the wine is a deep purple colour in the glass, with a bouquet of sweet spice and plum compote that envelopes the palate with a supple, toasty finish - making it the perfect red for the Kiwi barbecue this summer.

“If you’re looking for a well-behaved wine, well – this isn’t it. HE-DEVIL was created to turn heads, break hearts and leave you wanting more... and it’s delivered on all counts,” commented Norton.

“I launched my very first wine with Invivo, a Sauvignon Blanc, back in 2014 in New Zealand. I’m really happy that New Zealand will be the first country in the world to launch my sixth wine, He-Devil, aptly named after my memoirs ‘The Life and Loves of a He Devil.’”

Norton’s collaboration with New Zealand wine and spirits producer Invivo & Co continues to go from strength to strength. The business partners recently celebrated producing their 10 millionth bottle of wine together and are set to produce their 15 millionth bottle of wine this year; a landmark moment since their first run of just 14,000 bottles of Marlborough Sauvignon Blanc in 2014. 

“Tasting and blending with Graham is always lots of fun – he's so good at it now, he has an amazing palate and always makes it a fantastic experience. It’s great to see him roll up his sleeves and get stuck in – to make sure each wine or spirit tastes just right,” said Invivo Co-founder and winemaker Cameron.

Graham Norton’s Own Wine and Spirits collection is the most awarded celebrity wine brand in recent years, is now available in ten countries and features a Sauvignon Blanc, Rosé, Shiraz, Malbec, Prosecco, Rosé Prosecco and two Irish Gins - one in the London Dry Style and one Pink.