With the advent of global software solutions, it’s good to see New Zealand ingenuity making great in-roads in mobile tech. The New Zealand owned and developed Opmetrix Mobility Solution has continued to serve our local FMCG market strongly by developing features relevant to the local New Zealand market. With a strong field base of over 1500 active users completing over a quarter of million in-store visits to Foodstuffs and Progressive channels last year alone the Opmetrix brand is growing fast.

Their latest innovation, linking Opmetrix field data to the popular Microsoft Power BI Dashboard and reporting suite, is clearly focussed on delivering stronger analytics to Sales Managers and Brand owners who want to create their own specific reporting environments.

Microsoft Power BI is a low-cost business analytics tool part of the Office 365 suite. It delivers strong insights simplifying data to drive ad hoc analysis. Power BI produces beautiful reports and personalised dashboards that can be published within your organisation to consume on the web and across mobile devices. “Power BI is the new Excel!” said Oliver Huggins, managing director and founder of Opmetrix. “It allows non-programmers to take the core data Opmetrix collects, including distribution, shelf and promotional activities, then analyse and share the information with ease. Custom dashboards have always been expensive and complicated – however with Microsoft's low-cost licence structure and an automated data feed from Opmetrix, it’s now easily available to all.”

The Opmetrix brand is continuing to expand in New Zealand and Australia.  Endeavour Consumer Health, a division of the Ebos Group implemented Opmetrix for their grocery and pharmacy teams late in 2016. They recently picked up the New Zealand agency for Philips Consumer Lifestyle and also purchased Red Seal in the last 18 months to add to their strong brand portfolio. “I am pleased with the Opmetrix implementation,” said sales director Paul Doyle. “Our team is making really good progress – it’s a must to have a good CRM system in place and Opmetrix fits well for what we are doing in the marketplace.”