Paneton Successfully Expands with it's ready-made frozen pastry range, which launched in Foodstuffs North Island supermarkets in November last year, has proved to be a recipe for success.
Paneton has grown its frozen pastry business within the supermarket co-operative by 96 percent. Foodstuffs North Island Head of Grocery Food & Frozen Jocelyn McCallum said that the organisation had been searching for a replacement for the long-standing pastry brand Edmonds, which exited the market in early 2023 and that partnering with a New Zealand supplier to fill that space was ideal.
“Paneton is very popular with Kiwis and traditionally sat in the premium space. Working alongside them, we were able to pull together an offer for customers that enabled Paneton to invest further in their business and enter the mainstream pastry market,” said McCallum.
“Others have filled the void with lesser-known brands, but we were determined to find a New Zealand supplier trusted by Kiwis, and I think that’s made all the difference.”
Paneton, which has French origins, is a New Zealand family-owned manufacturer based in Auckland and has partnered with Foodstuffs North Island for over 15 years.
The pastry brand already supplied its award-winning butter puff pastry 500g roll to the cooperative. However, it added a new range of ready-made frozen sheets in November, including sweet shortcrust, flaky puff, and flaky block pastry.
Initially launching into 100 New World, PAK’nSAVE and Four Square stores, it has since expanded into over 160 stores.
Paneton’s General Manager, Thibault Beaujot, also said that being the branded supplier for ready-made pastry has been transformational for Paneton and exciting for its staff members.
“To have the opportunity to bring a quality handcrafted New Zealand-made product and a touch of French savoir-faire to New Zealand home bakers has always been our goal,” said Beaujot.
“We are grateful for the support we received from the community, and it’s incredibly satisfying to see more and more Kiwis include our products in their baking routines.”
Paneton has been looking forward to continuing this great partnership, including launching innovations that meet changing consumers’ needs and expanding the range into more Foodstuffs stores.
More news here.
