Point-of-sale material is reaching new heights, helped by outstanding paper engineering, based on the quality of entries to the 2017 New Zealand Pride in Print Awards. Judges praised the high level of innovation shown in this year’s entries. One of the stand-outs was the level to which paper engineering has soared, said Pride in Print Awards manager Sue Archibald. “Many pieces of point-of-sale material are outstanding and the construction of display stands has become almost an art form,” said Archibald. “Several displays were motorised, with moving parts to further attract attention, giving retailers really interesting product display opportunities to enhance sales. This signage and packaging work shows how printers are pushing the boundaries of invention, in order to grab the attention of the buyer.” This year’s gala awards night is scheduled for Friday May 12 at Wigram’s Air Force Museum of New Zealand.