POWERADE CHALLENGE EMPOWERS KIWIS

Leading sports drink brand Powerade, has announced the return of its Powerade Challenge. Currently in its fifth year, the challenge invites Auckland and Wellington locals to register for free, complete the running challenge on a day that suits them and track their training times using Powerade digital wristbands.

“Opening day saw the most registrations we have ever had in one day before, and I believe this campaign will make 2015 one of the most successful, if not the most successful year we have seen yet,” said Jodie Timmins, brand manager NZ for Stills at Coca-Cola New Zealand.

The campaign creative celebrates valued partnerships with the All Blacks and Blackcaps, reinforcing Powerade’s position as New Zealand’s leading sports drink.