Pre-chopped vegetables are definitely making waves.
A dedicated section recently appeared in two Kiwi stores, New World Te Rapa and New World Brookfield, featuring a pick-and-mix selection for salads, stir-frys and soups. The addition has been introduced a while ago, but it was not until food blogger Ari Eats and Women’s Weekly reported it that the news spread nationwide.
The precise nature of this innovation is a matter of debate; convenient or just lazy? If online comments were evidence, it would be fifty-fifty between enthusiasts and sceptics. Meanwhile, testing continues.
“It has been warmly received by customers and is particularly popular during the summer months for BBQ and salads,” said Antoinette Laird, Corporate PR Director, Foodstuffs NZ. “Foodstuffs North Island applauds the stores for their innovative and creative way to deliver our fresh produce in a manner that suits our busy customer’s needs and adds another element to their shopping experience.”
Laird also emphasised that the company will be watching the stores progress and results, and will be sure to take any learnings to the rest of the business.