In its latest feat of innovation, Huggies has launched Ultimate Baby Wipes – a range of premium wipes that provide superior absorbency and a gentle, thorough clean for baby’s sensitive and delicate skin.
New Huggies Ultimate Baby Wipes have been designed with baby’s skin top of mind. Skin is a complex organ and for babies, wearing nappies can create a harsher environment than the skin is designed for, resulting in conditions such as nappy rash1. New Huggies Ultimate Baby Wipes are 25% thicker2, and 72% of Kiwi parents say that Huggies.
The new Huggies Ultimate Baby Wipes are available in two unique, skin-loving varieties that take care of product performance so parents can focus on taking care of their baby:
- Huggies Ultimate Over 99% Water Baby Wipes
Made with 99% water and 1% essential ingredients – providing gentle care for baby’s delicate skin
- Huggies Nourish & Care Baby Wipes
Provides a 4-in-1 Clean (Clean, Hydrate, Soothe and Nourish) to help keep baby’s bum as soft as can be
Long-term Huggies partner, Whānau Āwhina Plunket, has worked with Huggies for more than 29 years to ensure that hundreds of thousands of Kiwi babies receive the very best in ‘change-time’ care to help protect baby’s skin.
“A baby’s skin is an amazing organ – it provides a protective barrier, helps control body temperature and allows your baby to feel sensations. We are proud to work with Huggies as they continue to develop the very best in skincare, with baby’s skin top of mind," said Whānau Āwhina Plunket Nurse Jamie-Lee Boylan.
Huggies Ultimate Baby Wipes are trusted by parents – 38% of Kiwi parents surveyed in a recent study chose Huggies baby wipes most often4.