New Zealand Trade and Enterprise (NZTE) is working with RangeMe, an online platform used by Australian retail buyers to source new products for their stores, to provide New Zealand companies with the opportunity to showcase their products to Australian retailers across multiple categories and channels.
RangeMe is an innovative online service that makes it easier for New Zealand companies to launch new products and increase their distribution in Australia. Established 18 months ago, RangeMe has quickly grown to become a recognised online service for Australian buyers looking to source new products in the grocery, pharmacy, convenience and health food channels.
Clare Wilson, NZTE Regional Director for Australia and Pacific said, “Getting in front of Australian retail buyers is an ongoing challenge for many New Zealand companies. RangeMe provides New Zealand companies with an additional way to gain exposure to Australian buyers who are using the service to speed up their ranging process.”
Within the RangeMe platform, buyers review products via a dashboard that showcases products relevant to the categories they manage. Buyers can quickly view important information about each product, including pricing, margin, unique selling proposition and even a 90 second video pitch from the supplier. When a buyer is interested in a product, the supplier is automatically sent an email notification which includes the buyer’s contact details so they can follow up directly.