New World's latest must-have promotional giveaway is a six-piece range of stainless-steel cookware from MasterChef, which launches in-store.
New World Head of Marketing and CX Giselle Bleakley said the promotion aims to bring some cooking joy and inspiration into kitchens and give New Zealanders more opportunities and resources to get creative.
Giselle Bleakley
"From the popularity of our previous promotions with the likes of SMEG and KitchenAid, it's clear Kiwis love quality items from well-known brands, and we had an overwhelmingly positive response towards MasterChef cookware range through our initial customer research," said Bleakley.
New World also knows that more customers want to cook from home but that the repertoire of recipes may be limited, so this year, the supermarket has created quick and easy inspirational recipes to go alongside the cookware range.
Recipes like One Pan Apricot Chicken or Creamy Garlic Lamb Chops have been designed to complement the cookware range and are free and available to pick up in-store or grab online.
The non-stick cookware range uses high-quality stainless steel instead of aluminium and includes a two-piece Utensil Set, 26cm Fry Pan, 28cm Non-Stick Fry Pan, and 18cm Saucepan, suitable for all cooktop types, even induction, as well as a heavy-duty Non-Stick Roaster with Rack and 24cm Casserole dish and Bleakley said the team was excited about this year's range.
"The range has some pretty swish features like an ILAG Swiss crystal coating, which is extremely durable and scratch-resistant, easy to wipe down and great for regular daily use."
MasterChef New Zealand 2022 winner Sam Low has been road-testing the cookware and the recipes and says Kiwis will love them.
"The recipes are delicious, and I've tested the cookware. It stands up to robust use and is super easy to clean. I'm picking that we will see much of this range in Kiwi kitchens," said Low.
The New World team put significant efforts into making sure shoppers have an opportunity to get their pick.
Bleakley said the supermarket has to do some pretty robust calculations to predict what item is likely to be the most popular and make sure it has the right amount available where and when customers want it, which is a massive undertaking for a nationwide promotion across 148 New World stores serving thousands of customers every day.
New World has designed the range to be versatile so that customers don't need the whole collection but can mix and match what they might need or want at home. The retailer has also included prominent displays at the front of stores to show what's available in real time.
"We appreciate that our collectable promotions resonate with New Zealanders, so we want to ensure, where we can, that they get the best chance of redeeming the items they want," concluded Bleakley.
