Pure Bottling is passionate about working together with brands that stand for something. They want to work to take quality products throughout New Zealand and internationally. As part of its aim to help distribute quality NZ products, Pure Bottling has added another certification to its list. The company recently received certification from the Global Quality Standard of BRC (British Retail Consortium) which means that Pure Bottling is now the only BRC certified contract beverage packer in New Zealand (outside of wineries). “Gaining a globally recognised Food Safety benchmark like BRC is an important part of us becoming a world-class operation, and also allows our customers to gain access to many export markets. It was a big effort by all of the team to achieve the double AA Audit result, and the benefits can now flow through to our customers,” explained Craig Ayres, general manager, Pure Bottling. BRC provides a framework to manage product safety, integrity, legality and quality, and the operational controls for these criteria in the food and food ingredient manufacturing, processing and packing industry.
Pure Bottling was started in 2015 by group CEO Hamish Gordon and has seen rapid growth since its launch, becoming the production partner of choice for many of New Zealand’s leading brands such as East Imperial, Karma Cola and several private label brands. The company now has three production lines in operation across glass and PET, allowing its capabilities to stretch across soft drinks, juice, kombucha, alcohol, liqueur and more. These capabilities ensure that Pure Bottling is a flexible and efficient co-packaging partner.