RANGE BURSTS OFF SHELVES

Following Woolworths decision two years ago, Coles has confirmed that it will remove Starburst from its shelves. Panicked consumers took to the supermarket’s Facebook page to have their say. “Unfortunately, we can confirm that Starburst varieties have been removed from our national range,” said a Coles spokesperson in response.

“We understand how frustrating it can be to see a favourite product disappear from the shelf and we can assure you that this decision is not one made lightly. It’s our job to provide customers with choice and value but with limited shelf space we have to balance providing choice with making sure that the most popular products customers want to buy are available every time they shop. Keeping products that are not selling on shelf makes this difficult. We’re sorry for the disappointment and we’ll ensure your feedback is shared with our merchandising team so they’re aware.”

The retailer has decided to no longer carry Starburst as it believes it has numerous brands in the range that were catering for the same need.

“We regularly review our product range to ensure we have the products customers want while providing great value.”

Woolworths discontinued ranging Starburst in late 2015. IGA will continue to stock the beloved sweet treats.