In a category long dominated by sugar-heavy drinks and artificial formulations, TE-LEDOZ has positioned itself as a smarter, everyday hydration option for modern Kiwis.
Designed for people balancing work, movement and busy daily routines, TE-LEDOZ has targeted consumers who want to feel energised and hydrated throughout the day, without crashes, excessive sugar, or unnecessary additives.
The brand has leaned into on-the-go lifestyles and “better choice” shoppers who value taste, clean ingredients and convenience over hype or extreme performance claims. Naturally sweetened with apple juice alongside stevia and free from artificial colours and no nasty preservatives, the range delivers flavour without compromise, making it suitable for both adults and kids.
The brand was created by the Simich family, who were frustrated with the sugar-loaded hydration options dominating supermarket shelves. As an active Kiwi family, they wanted a cleaner, safer alternative that could keep up with busy lives and everyday adventures.
That family-first approach has continued to shape the brand today, with values centred on honesty, integrity and perseverance. Transparency around ingredients and formulation is core to the TE-LEDOZ proposition, helping build trust with increasingly label-savvy consumers.
Positioned as the “giant slayers of hydration”, TE-LEDOZ has aimed to redefine the electrolyte category in New Zealand by proving that better hydration doesn’t require excessive sugar or synthetic additives. Instead, it has focused on real ingredients, natural flavours and broad everyday appeal.
As shoppers continue to prioritise wellbeing without sacrificing taste, TE-LEDOZ has carved out space as a natural hydration option that fits seamlessly into real life, one bottle at a time.
TE-LEDOZ has started its rollout in Foodstuffs stores from the 12th of January 2026. The range includes four flavour profiles designed to resonate across age groups and occasions: Tropical, Blue, Citrus and Grape.
For more information, visit www.teledoz.co.nz or email info@teledoz.co.nz
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