As a child, Brittany Bastings always wanted to become a journalist, but a marketing strategies paper at Victoria University inspired her to pursue a new career in the marketing industry.
Hailing from Christchurch Bastings attended Rangi Ruru Girls’ School where she studied a wide range of subjects including the opportunity to complete an ATCL Communications paper. “I grew up in with my Mum, Dad and younger brother. I was in Christchurch for all of the earthquakes that occurred which was a surreal experience, but through that I built self-resilience,” said Bastings.
This resilience paid off when she received an excellence scholarship to Victoria University in Wellington. Venturing from the South to the North Island Bastings studied a Bachelor of Commerce in Marketing and Commercial Law while minoring in International Business and working part-time for Mediaworks.
“While studying Marketing in Wellington, I had the opportunity to work on marketing strategies for real companies; this was when I decided that I would look at pursuing a career in Marketing as it was something I really enjoyed doing."
After Bastings three years at Victoria University were completed she moved back to her hometown of Christchurch, where she picked up a job working for RJP Panel and Paint as a website and marketing collateral coordinator.
Feeling the need to see the world, after a year of working for both RJP Panel and Paint, and Mediaworks, Bastings made the decision to take a break and headed to Europe to travel for six months.
Upon her arrival back into the country Bastings got a job as a Marketing Coordinator for Countdown working in their Promotions, Planning and Production team. “I instantly loved the fast-paced nature of the role.”
Utilising her communication and relationship building skills, Bastings was promoted just a year later, to an Assistant Brand Manager, and took a secondment in the Loyalty and Financial Services team, before starting her new role as the Brand Manager for Category and Local Area Marketing.
Seeing the vast scale of the work Countdown does, and how the company aims to make Kiwi’s lives better is what Bastings finds most rewarding about her job. “Countdown has so much more than just great food to offer Kiwis, and it’s important that we are able to tell those stories to our customers in a way that they can engage and relate. We always put our customers first in everything we do.”
With Countdown's, vast opportunities for growth across its marketing teams and Bastings passion for food and people, the supermarket chain gives her the ability to grow, through large-scale campaigns and one-to-one marketing projects, as well as work closely with different people from across the business.
“I love bringing my passion for food, creativity and innovation into marketing. Countdown is able to bring this all together to create relevant marketing campaigns and captivating conversations with our customers.”
Always having to be two steps ahead of New Zealand’s ever-changing advertising landscape, Bastings loves the challenge of keeping up with the natural fast-paced world of the marketing and FMCG industries. “You always have to challenge your thinking to be steps ahead.”