Rockit brings the traditional Chinese calendar date into the future with augmented reality to celebrate the Mid-Autumn festival. One hundred sixty thousand gift boxes will be available to customers, designed by Shanghai-based artist Yixin Zeng. Customers can scan designs on the boxes to show interactive digital campaign elements.
Rockit x Yixin Gift Boxes
"Last year, Rockit sales volume climbed 62 percent year on year (YTD September 2021 vs YTD September 2020). To continue the trend this year, Rockit will make a strong impact in-store with POS displays and themed stores to help drive sales of our innovative, interactive gift boxes," said Eric Dai, Rockit Market Manager for China.
"This year's Rockit x Yixin gift boxes combine cutting edge consumer technology and the festival traditions, creating shareable moments for our consumers and their families while building a connection to the Rockit brand and driving consumer demand."
The gift boxes contain three or six packs of the iconic snack-sized apples. Rockit is also collaborating with online influencers to build awareness for the campaign.
"Made from Rockit's recyclable packaging, the artwork depicts a crystal palace on the moon from a well-known traditional Chinese legend and has been displayed at interactive consumer roadshows in key retail stores across five cities in China," said Hannah de Valda, Rockit Global Brand Manager.
