Silver Fern Farms has announced it will be revamping its packaging over the coming weeks. The packaging will be in recyclable cardboard outer sleeves and provides an important signal to consumers regarding the sustainability of the business.
"We want to do the right thing for our environment," explained group marketing manager, Nicola Johnston. "Our consumers are also asking how we use plastic. They want to know we use it responsibly, so we have developed our recyclable cardboard sleeve, which will reduce plastic in our supply chain. The move to our new packaging shows that we have listened to our consumers, the cardboard sleeve is sourced from sustainably managed forests, and it is curbside recyclable and biodegradable."
Without compromising food quality or safety and maintaining the shelf life of the cuts, Silver Fern Farms will continue to take the environment seriously and reduce the use of plastic in their company.
"Through this change, we are keeping in step with our Sustainability goals. We have removed up to 50 percent of the plastic used to protect our retail range."