Kiwis have spoken for the third consecutive year, with Arnott’s remaining New Zealand’s most trusted biscuit brand.
Arnott's dedication to quality, crafting delicious moments, and fostering a strong bond with Kiwis has once again affirmed its status as New Zealand’s most trusted biscuit brand.
“Arnott’s has played a key role in the lives of New Zealanders for decades, nurturing moments of real connection. From our iconic Tim Tam to a tasty Mint Slice, there is no substitute for an Arnott’s biscuit,” said Mike Cullerne, Arnott’s New Zealand Managing Director.
To celebrate, Arnott’s launched its latest tasty creation from the Arnott’s Avondale innovation hub, which opened in June 2023, introducing Shortbread Minis.
“Arnott’s Avondale hub continues to exemplify our passion for innovation in New Zealand, with Shortbread Minis marking the sixth new range to be developed and released since the factory’s opening just under two years ago.”
Cullerne added that the local innovation hub not only allowed the brand to strengthen its relationship with Kiwi suppliers further but also delight Kiwi consumers with ranges designed especially for the local market.
Arnott’s Senior Research and Development Manager, Jayden Vutukuri, helped develop the new Shortbread Minis range from the Avondale Factory.
“Our goal was to contemporise Shortbread by introducing fresh flavours while still honouring the traditional taste Kiwis love.”
To mark the occasion, Arnott’s NZ have pulled together a list of 10 Snackable Facts:
- Shapes Chicken Crimpy remains New Zealand’s favourite Arnott’s Product.
- Kiwis have purchased nearly 10 million boxes of Arnott’s Shapes in the last year.
- Arnott’s Tim Tam Original remains New Zealand’s favourite Chocolate Biscuit.
- Kiwis have purchased over 7 million packets of Tim Tams in the last year.
- Over a million Arnott’s Gluten Free products have been enjoyed by Kiwis in the last year.
- Arnott’s Farmbake Choc Chip is New Zealand’s favourite cookie. An iconic biscuit, Kiwis purchased 2,718,288 bags in the last year, or approximately 76 million Farmbake Biscuits.
- The Waikato region loves Iced animals, purchasing 14,305 boxes so far in 2025.
- So far in 2025, the Taranaki region has purchased more Arnott’s Scotch Finger than Arnott’s Tim Tam Original.
- The top Arnott’s product in the Wellington region in 2025 so far is Arnott’s Tim Tam Original – more than Arnott’s Chicken Crimpy Shapes.
- The top five Arnott’s products purchased in Christchurch so far in 2025 are Arnott’s Shapes Chicken Crimpy, Arnott’s Shapes Cheese & Bacon, Arnott’s Shapes Original Pizza, Arnott’s Shapes BBQ Original and Arnott’s Cheds.
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