T&G Global has launched JAZZ Snackers into the Asian market. JAZZ Snackers is the little sister of the premium, kiwi-bred variety.
“Mother Nature has thrown us a little sweetener this season – some smaller apples for small hands,” said Brenda Galbraith, senior marketing services manager. “These little beauties are going to turn lunchtime into JAZZ time.”
The JAZZ Snackers were launched into Vietnam, Thailand and China.
“Apple lovers have really embraced JAZZ™ apples since they were introduced to Asian consumers,” added Galbraith. “Today, China, Vietnam and Thailand are our fastest growing markets for the brand, and we will continue to focus on these emerging markets in future.”