Kerry has analysed consumer trends, including taste preferences and ingredient innovations, and identified five key taste trends shaping the food and beverage industry. Understanding these trends will be pivotal for developing successful food and beverage launches. Its dedicated insights team has delved deep into various sectors, from food service to retail, to distil the overarching taste trends shaping the industry in 2024: heritage remix, digital palate, thrilling comfort, I'm the chef, and empowering eats.
These trends are poised to significantly influence consumer choices and present prime opportunities for brands seeking to resonate with their target audience.
Heritage Remix reflects traditional cuisine undergoing a contemporary transformation. This involves blending cultural influences to create unique, elevated experiences. Kerry said consumers can expect inventive combinations that celebrate heritage while embracing modernity.
Technological advancements redefine food experiences for the digital palate trend. Leveraging AI and social media to create immersive culinary adventures, from augmented reality dining to AI-driven recipe development, innovation will rapidly expand.
Comfort flavours evolve, and Kerry's thrilling comfort trend is all about embracing unexpected pairings and bold combinations to deliver excitement and novelty. Brands must engage in spicy twists and unconventional flavour profiles that ignite the senses of consumers wanting their favourites to give them an exciting experience.
I'm the chef is the trend of empowering consumers to personalise their culinary journey. Here, gourmet ingredients and customisable options take centre stage. This trend reflects a consumer's desire for culinary autonomy and a deeper ingredient connection.
Consumers increasingly prioritise sustainability and holistic well-being, seeking products that align with their values. Empowering eats is a trend reflecting this. From conscious consumption to plant-based diets, focusing on natural, earthy flavours that nourish both body and soul will become a significant driver for consumers in 2024.
Each trend offers valuable insights for brands aiming to stay ahead of the curve and meet evolving consumer demands. By embracing innovation and understanding consumers' shifting tastes, brands can create products that resonate and thrive in the competitive market.
