Whittakers announced a new brand campaign that features renowned Kiwi actor Karl Urban and pays homage to its values as a family-owned, proudly New Zealand chocolate maker. Urban features in the campaign as J.H. Whittaker, who is visiting from the past in a Victorian-inspired chocolate time machine.
The campaign is a significant milestone for Whittaker’s after working with brand ambassador Nigella Lawson for nearly a decade.
“We loved working with Nigella for all those years and she has been instrumental in building our brand based on our unrelenting commitment to quality. We’re pleased that she remains a passionate Whittaker’s Chocolate Lover, but we’re also very excited about our new chapter.” Said Holly Whittaker, Co-Chief Operating Officer.
Hoping to reinforce the brand's confidence in its past and future, the campaign involved a large team of locals to bring it to life. It included Director Peter Burger, Waitemata Film Company, MBM for creative and marketing, AKQA for digital and Human Dynamo, a creative company that made the chocolate time machine.
“We really value the contribution that everyone involved has made to this, and we can’t wait to hear what Whittaker’s Chocolate Lovers think of it.” Said Matt Whittaker, Co-Chief Operating Officer.
Karl Urban is delighted to bring the character of time-travelling J.H. Whittaker to life on the screen.
“I absolutely love Whittaker’s. It is one hundred percent my favourite chocolate in the world and I’m proud to be associated with such an awesome, iconic Kiwi brand. “When I’m working overseas for extended periods, Whittaker’s chocolate is the one thing I have sent over – a little home comfort that’s an essential part of my day.” He said.
