WAITROSE OFFERS HOSPITALITY

UK RETAILER Waitrose is testing its hospitality concepts, introducing ‘grazing’ areas and fresh juice bars to its new stores. The grazing areas will be located near the in-store deli and bakery sections and provide consumers with somewhere to sit down while they sample cheese boards and wine. The high-end chain is also looking to double the number of its in-store cafes this year, which would bring the total to more than 200. Waitrose will also be diversifying its non-grocery offering, opening 100 gardening shops outside its stores this spring.

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