The Warehouse has launched a trial of three frozen ready meals at its Manukau store, in response to customers asking for more affordable options to feed their families.
The Market Kitchen branded frozen meals will feed families of four and are all priced at $20 each. There will be three meals for consumers to choose from - Lasagne, Smokey Bacon Mac and Cheese, and Cottage Pie.
The Warehouse’s Ryan Murphy said this trial of frozen products is all about making sure the retailer is providing Kiwis with the grocery items they want and need, at affordable prices.
“This is our first test and learn of frozen products, so it’s important we get this right and pilot our approach. We can’t wait to hear what customers think of our three options, and if they love it as much as we do, we will look at expanding the trial into more stores across the country,” said Murphy.
The Market Kitchen Classic Beef Cottage Pie 1.5kg, Market Kitchen Smokey Bacon Macaroni and Cheese 1.5kg and Market Kitchen Traditional Beef Lasagne 1.2kg are all available at The Warehouse Manukau store. However, there is no indication if the products will be sold online.
“This is an exciting next step for our Market Kitchen range. All three options are locally made, with no preservatives and no artificial colours or flavours, and most importantly, they offer a great base for a healthy nutritious meal for the whole family at a super affordable price.”
