Whittaker’s Brings Back Hundreds & Thousands

Whittaker’s has announced the return of its Hundreds & Thousands Block, which replicates the Griffin’s Cookie Bear biscuit, for a limited-time only. The flavour sold-out in record time when Whittaker’s first collaborated with Griffin’s to create it as a limited edition product in 2014 and there has been unprecedented demand for it from Whittaker’s Chocolate Lovers ever since.

Made to the same recipe, Whittaker’s Hundreds & Thousands is crafted with its finest 28% cocoa white chocolate. The chocolate is combined with natural flavour and colour and then mixed with crunchy biscuit pieces and sprinkles to recreate the look and taste of the iconic biscuit.

Whittaker’s co-Chief Operating Officer Holly Whittaker said Whittaker’s is excited to bring back this fun, delicious and innovative flavour that had obviously found a special place in the hearts of Chocolate Lovers.

“We often get requests to bring back limited edition flavours, but Hundreds & Thousands is by far the most requested product of all time, even sparking an online petition last year calling for the flavour’s return. We’re delighted to be able to bring it back once more for a limited time in response to the ongoing requests from our Chocolate Lovers over the past seven years.

“Given the popularity of this flavour last time around, we’ve produced more this time but it is still a limited-edition product, so those who are already fans of the flavour, and those that didn’t try it the first time, should get in quick to ensure they don’t miss out!” said Whittaker.

Like all of its range, Whittaker’s Hundreds & Thousands Block is made right here in New Zealand at Whittaker’s single factory in Porirua, ensuring all products meet Whittaker’s high quality standards.

Voted New Zealand’s Most Trusted Brand for the ninth consecutive year in 2020, family-owned and operated Whittaker’s celebrates its 125th anniversary this year. As part of its commitment to Good Honest Chocolate, Whittaker’s entire range of 116 products that are crafted with Ghanaian cocoa beans are Rainforest Alliance Certified™ and it has a number of other sustainability-related initiatives underway including a recently announced localised trial of compostable packaging.

Holly Whittaker said the family was also proud to reaffirm its commitment to quality and to making all of its world-class chocolate locally through the expansion of its factory at Whittaker’s one site in Porirua last year.

“This reflects Whittaker’s long-term commitment to New Zealand, to our local community, to our local suppliers of the quality ingredients we use in our chocolate, and to our loyal Whittaker’s Chocolate Lovers."

Whittaker’s Hundreds & Thousands Block is available from supermarkets (in store and online) and other retail outlets nationwide from Monday 22 February for as long as stocks of this limited edition product last.