Whittaker’s has been named as the Reader’s Digest Most Trusted Brand for the eighth year in a row. Not only has the company won Most Trusted Brand of All brands surveyed for numerous years, it has also been confectionery category winner every year since 2011 as well as the winner of the NZ Iconic Brand accolade since 2013.
“Whittaker’s consecutive winning result as Most Trusted Brand of All Brands surveyed sets a new benchmark. Eight consecutive years is an amazing result and unprecedented across Australasia,” said editor-and-chief Louise Waterson. “Only the very best of brands can manage this. It speaks highly of how genuine, authentic, reliable and consistent they are.”
Other successful examples include Dettol, Healtheries and AA Insurance that are nine-time winners in their respective categories; Resene is an eight-time winner. Similarly, Harcourts has been a winner for all seven years its category has been included in the survey, and Ryman Health Care has scored top place five years out of six in its sector. St John New Zealand, GJ Gardner, Yates, Schwarzkopf, Panadol, Sleepyhead, AMI, Cavalier Bremworth and Lockwood are examples of other repeated winners.
Fisher & Paykel also had a successful year topping the Laundry Appliance, Large Kitchen Appliances and Cooking Appliances categories.
Check out the top 20 highest below:
- Whittaker’s
- St John New Zealand
- Tip Top
- Canon
- Westpac Rescue Helicopter
- Toyota
- Resene
- Dettol
- Samsung
- Fisher & Paykel
- Nikon
- Mitre 10
- Mainland
- Sony
- SPCA
- Sleepyhead
- Dilmah
- JIF
- Kapiti
- Vogels
