Wonky Box has launched its highly requested fruit-only box while hunting for New Zealand’s wonkiest fruit in collaboration with renowned Kiwi artist Adam Popovic.
To celebrate their sweetest Box yet, Wonky Box has called Kiwis to scour their Wonky Boxes, fruit bowls and gardens and submit images of their most unusually shaped fruits, proving that quirky aesthetics don’t require compromising quality.
“Working closely with local growers, we know that wonky-looking fruit is just as nutritious and delicious as its perfect-looking counterparts,” said co-founder Angus Simms.
“Through this competition, we aim to raise awareness about food waste and encourage people to appreciate all produce while having fun.”
Adding an artistic touch to the appeal, Kiwi artist and photographer Adam Popovic will create a unique, one-off photographic print inspired by the winning fruit. The print will be auctioned on Trade Me along with an inspired bundle of goodies from local New Zealand brands.
All proceeds will be donated to Wonky Box charity partner KiwiHarvest.
“Wonky Box is a terrific Kiwi business making a real difference in reducing food waste. I’m extremely proud to collaborate with them and contribute my art to such a meaningful cause,” said Popovic.
“It’s heartwarming to know the proceeds will directly support KiwiHarvest’s important work.”
The 2023 Kantar NZ Food Waste Survey revealed that the average New Zealand household wasted approximately $1,510 worth of food annually, amounting to a staggering $3.2 billion nationally.
Co-founder Katie Jackson added that KiwiHarvest had been close to their hearts since they started Wonky Box in 2020.
“When we first expanded into Auckland, they welcomed us into their warehouse to pack our first Boxes. If ever we end up with excess produce after packing Wonky Boxes, they redistribute it to charities and soup kitchens around the region.
KiwiHarvest and Wonky Box are aligned in their mission of reducing food waste. Wonky Box has successfully diverted 2,000,000 kilograms of produce from going to waste while providing some relief to local growers and providing quality produce to households.
Launching the fruit-only box and the Wonky Fruit Competition are further steps in its ongoing mission to challenge consumer perceptions of produce and reduce food waste across the motu.
