There’s something undeniably joyful about a bunch of fresh flowers.
Now, imagine those blooms not only brightening your home but also reducing waste and supporting local growers. That’s the idea behind Wonky Flowers, the latest feel-good initiative from New Zealand’s favourite fruit and veggie delivery service, Wonky Box.
Launching nationwide from June 2025, Wonky Flowers will give beautiful blooms that haven’t made it to retail a second chance to shine.
Instead of being discarded, these high-quality stems can now be delivered straight to homes across New Zealand.
Each Wonky Flowers box is packed fresh at the source in partnership with Burwood, one of New Zealand’s most experienced flower growers. No middlemen. No plastic wrap. Just good flowers from good growers.
“We’ve always believed in celebrating the beauty of imperfection. Wonky Flowers is flipping the script on floral waste, giving these gorgeous but overlooked blooms a home, while helping growers and reducing unnecessary waste,” said Katie Jackson, co-founder of Wonky Box.
“Just like with our fruit and veg boxes, flowers come with a certain level of waste, especially around peak times like Mother’s Day, Valentine’s Day, weddings, and Christmas. Thousands of stems never make it to the shop floor due to cosmetic standards, unpredictable weather, or oversupply.”
She added Wonky Flowers isn’t about taking away from the joy a bouquet brings. It’s about giving those blooms a second chance to be enjoyed, celebrated, and appreciated for their natural charm.
Angus Simms, co-founder of Wonky Box, also mentioned that the flowers will change week to week depending on what’s in surplus, what’s in season, or just shy of perfect. It means every delivery is a surprise and encourages people to get creative at home.
“The flower industry, like fruit and veg, runs on tight specs. When things don’t go to plan, it’s the growers who bear the cost. Wonky Flowers helps turn that around, supporting growers, reducing waste, and adding a little joy to homes across New Zealand. It’s a win-win-win.”
