AUSTRALIA | Woolworths has officially unwrapped its 2026 Christmas collection, offering nearly 500 products across fresh food, decor and gifting essentials.
The cornerstone of the Christmas offering is Woolworths’ own-brand food range, featuring more than 120 products that a team of passionate chefs and suppliers designed and curated over the past 18 months.
The food range has balanced low-prep convenience and local Australian ingredients with budget-conscious pricing, ensuring families can put on a three-course festive spread starting at AUD 100, without compromising on quality.
This year’s range has added 16-hour slow-cooked mains like the Gold Pork Belly Rack with Pork Scratching, Pepitas & Rosemary Crumb and a Spiced Apple Sauce, and rich Gold Porchetta with Cider Gravy.
For elevated dining, the premium Gold tier range also includes a Bacon-Wrapped Turducken and a Bacon-Wrapped Turkey Breast stuffed with creamy brie, thyme, and apple cider glaze.
New data from Woolworths revealed that almost half of all customers (45 percent) have already started thinking about Christmas. Younger families have been leading this early wave of holiday preparation, with 51 percent feeling the festive excitement already and 69 percent getting ready to make their homes look and feel festive for the season.
Annette Karantoni, Managing Director for Woolworths Retail, has observed customers starting their Christmas planning earlier this year to spread their festive budget, particularly young families.
Making Christmas special and affordable is what our customers are asking us for.
"Whether it's fresh local produce, centre-plate proteins, or time-saving meal solutions, customers want simple quality products without the holiday stress."
Woolworths 2026 Christmas Range Highlights
- Hams galore: 14 ham varieties will arrive in stores from 22 October, headlined by larger cuts like the Half Leg Ham alongside smaller centre-cut options. Over the season, more than 1.2 million hams are expected to appear on Aussie tables.
- Aussie flavours: Ingredients sourced straight from local growers, including Tasmanian apple cider in hams and roasts, plus native Davidson Plum and Queensland vanilla in desserts.
- Crowd-pleasing desserts and sweets: The 57-piece dessert collection brings all the fun to the holiday table with a fresh twist on classic treats. Standout hits include a tropical Mango & Passionfruit Yule Log, a crowd-pleasing Black Forest Trifle, interactive DIY Gingerbread kits, and a festive Christmas Present Smash Cake hitting shelves from 9 December.
- Fresh favourites: As the Fresh Food People, Woolworths will also bring the best fresh produce to shelves throughout the season, including locally grown mangoes and cherries, plus prawns and seafood closer to Christmas Day.
- Smart budgeting and planning tools: To make budgeting effortless, customers can tap into Woolworths AI assistant, 'Olive ’, to plan holiday menus, manage shopping lists and find great-value ingredient swaps.
Beyond the festive food spread, Woolworths’ 2026 Christmas range covers every holiday essential, including festive decor, sparkling Christmas lights, gift wrap, and bonbons, along with themed tableware, kitchenware, and even toys to bring the holiday spirit into every home.
To help customers manage their budgets throughout the season, Woolworths continues to offer more than 1,000 products at Lower Shelf Price, on average 16 percent lower than previous shelf prices, plus thousands of weekly specials.
Customers can now browse and buy some of the latest Christmas range online and in the app.
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