AUSTRALIA | Woolworths has relaunched its Little One’s nappy range this month, delivering a total product overhaul to offer better quality while maintaining its commitment to budget-friendly value.
Following extensive research and customer feedback, Little One’s nappies have been completely redesigned to provide:
- Better fit: A brand-new contoured hourglass shape ensures a snug, secure fit that moves with babies, minimising leaks.
- Better performance: A significantly more effective absorption core, providing confident protection for both day and overnight use.
- Better skin health: Using dermatologically tested materials, the range focuses on reducing irritation and nappy rash to keep skin healthier.
We’ve listened to our customers and this relaunch represents a massive effort to make a better nappy that won’t break the budget.
"We know that the fit of a nappy is so important because there’s nothing worse than a baby blowout, and importantly, we’ve also looked at offering better quality materials for sensitive baby skin," said Laura Kenny, Senior Product Developer for Baby Care at Woolworths.
“We’re inviting parents to try Little One’s again with this whole new nappy range. We’re confident the range will be a winner for parents and bubs alike.”
There are 14 products across the range that have been extensively tested by over 1,200 parents, recording top scores in absorbency and quality.
To back this up, Woolworths has offered a satisfaction guarantee: if customers aren’t happy with the performance, they can receive a replacement or a full refund.
