USA | Oscar Mayer has announced its first bacon innovation in five years.
Introducing Oscar Mayer Maple Bourbon Bacon, cured with Evan Williams Bourbon, the new offering features thick-cut, expertly trimmed bacon, finished with Oscar Mayer’s signature 12-hour slow smoke and subtle notes of vanilla and caramel from the barrel-aged Kentucky bourbon.
Bringing together two iconic brands known for high-quality craft and flavour, the innovation delivers a sweet, smoky, maple-kissed savoury bite with a smooth, bourbon-inspired finish.
Rolling out to grocery store shelves, Oscar Mayer’s Maple Bourbon Bacon delivers on fan demand for new, flavourful ways to enjoy bacon.
As recipes featuring maple and bourbon have surged in popularity, earning millions of Pinterest saves in the past year alone, Maple Bourbon Bacon offers a trend-driven flavour people crave, perfect for topping sandwiches, complementing breakfast dishes, or even garnishing your favourite cocktail.
“While we have been crafting delicious bacon for 90 years, Maple Bourbon Bacon is an exciting new chapter for our bacon portfolio and shows consumers that we are thinking about bacon differently,” said Anna James, Brand Manager for Oscar Mayer.
“With the bacon category growing and accounting for one-third of our business, we are leaning into bold, trend-driven flavours our fans want, bringing new energy to a beloved breakfast classic.”
Oscar Mayer Maple Bourbon Bacon kicks off a new bacon innovation flywheel for the brand, as it seeks to roll out a new variety each year through limited-edition launches and potential permanent additions to the portfolio.
Leveraging emerging trends and fan feedback, the annual ambition will create a consistent pipeline of new flavours, forging new opportunities and occasions to enjoy bacon.
“Some flavour pairings just make sense, and Bourbon and bacon is one of them,” said Max Stefka, AVP Global Whiskeys at Evan Williams.
“Partnering with Oscar Mayer on Maple Bourbon Bacon brings together two iconic flavours in a bold and unexpected way, delivering a sweet-and-smoky twist that celebrates the craftsmanship behind our Bourbon.”
The flavour-filled fun doesn’t stop there. Continuing its legacy of delightfully delicious meats, Oscar Mayer has launched two additional mouthwatering twists to its fan-favourite portfolio.
Just in time for grilling season, the brand debuts two new hot dogs on grocery store shelves: Beef and Pork Franks, balancing bold beef flavour with juicy pork, and Cheesy Smokehouse Stuffed Hot Dogs, a smoky take on Oscar Mayer’s beloved cheese-stuffed dog.
Discover what's hot here
