AUSTRALIA | The wait is finally over for dessert lovers across Australia.
Woolworths has brought back the viral Cinnabon Cake, and this time it’s here to stay.
Returning to shelves on the 22nd of February, the cake will move from its previous limited-edition status to become a permanent member of the Woolworths bakery lineup all year round.
The move followed a hugely successful limited run last year, during which more than 55,000 cakes were sold in just five days. The demand was so significant that many stores sold out within hours of stock arriving.
“Customers have been asking about the Cinnabon Cake's return since the moment it left our shelves last year,” said Donald Keith, Woolworths Bakery Merchandise Manager.
“The overwhelming feedback made it clear that a limited run wasn't enough. We've listened, and we're excited to finally make this iconic treat a permanent fixture in our aisles for everyone to enjoy year-round.”
The Woolworths Cinnabon Cake features a light, fluffy sponge swirled with Cinnabon’s world-famous cinnamon spice, and is finished with a signature layer of smooth cream cheese frosting.
Retailing for AUD 10, the Cinnabon Cake will be available at Woolworths Supermarkets and Metro stores across Australia.
For customers who can’t get enough of the iconic Cinnabon flavour, the Hot Cross Bun range is still available until Easter.
“The customer response to the Cinnabon Cake last year was exceptional,” said Dave Mikita, President International and Retail Channels Licensing at GoTo Foods.
“Establishing it as a permanent offering at Woolworths is a huge moment for our brand and reflects our continued focus on bringing our iconic brands into new formats around the world. We’re proud of the strong partnership we’ve built with Woolworths to expand how customers can experience Cinnabon.”
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