Jed’s Coffee has released a new extra strong coffee - Jed’s X, a perfect blend for Kiwis looking for a coffee that packs a flavour punch.

The new Jed’s X range is as dark as it gets. Coffee beans are roasted for longer and at hotter temperatures to unlock intense smoky cocoa flavours, creating a full-bodied cuppa, without the bitterness.

All Jed’s coffee is sourced from premium coffee producers around the world, then roasted, blended and packed in New Zealand by people who truly know their stuff.

Pat Russell, Master Blender and Coffee Expert at Jed’s Coffee, said Kiwis prefer a stronger blend of coffee.

“For a long time, we’ve seen that our Jed’s 4 and Jed’s 5 have been fan-favourites among Kiwis, so we went to work pushing our roasters to deliver a Jed’s that is as dark as it gets. Jed’s X is our newest coffee, with a roast profile and bolder taste that delivers big flavours without bitterness,” said Russell.

Jed’s Coffee is all about taking the fuss out of coffee, making it easy for everyone to have a great tasting brew, every day.

Check out the new Jed’s X coffee available in three varieties - espresso grind, plunger grind and whole beans, with a bold new look where X marks the spot.