Young entrepreneur, Jordyn Evans, is out to challenge FMCG giants in the dinner convenience, recipe base category, launching her brand, Mingle Seasoning, into 180 Countdown stores.
‘‘What’s for Dinner?’ Is the common daily question all households struggle with? We’re all looking for time saving solutions and cooking hacks to make our lives easier. I want to help people realise that healthy can be delicious and that delicious can be quick and easy," said Evans.
Driven to bring innovation, health, and ingredient transparency back to the Recipe Base category, Jordyn saw a gap to challenge FMCG giants with something NEW, fun, fresh, and healthy. She launched 7 of her NO NASTY 30 min meal base flavours into 180 Countdown stores in February. The flavours include Butter Chicken, Curry in a Hurry, Taco Mexican Fiesta, Red Curry, Green Curry, Hearty Stroganoff, and Satay Stir Fry.
“With consumers spending an increased amount of time at home, and out of home eating options in many markets remaining curtailed due to the pandemic restrictions, consumers are looking for products which can simplify and speed up food preparation at home. Further to this people are also more conscious of health now more than ever and in the year to January 2021, natural claims were seen in 63% of stock, sauces and seasoning launches in Australia, the highest of the major APAC markets.
Source: Mintel ‘A year of innovation in cooking sauces and seasonings 2021.’
Mingle contains no added sugar, are lower amounts of sodium, has no fillers (flours), no refined vegetable oils or preservatives.