From ramen to the 2019 Rugby World Cup, Japanese innovation is everywhere; our fascination with all things Japanese is on the increase. The land of matcha, cherry blossoms, emojis, sushi and animé has always captivated our imagination; now we can add another great Japanese invention to our list – Suntory BOSS chilled flash-brew coffee in a can.
Delicious and refreshing, Suntory BOSS Coffee was first invented in Japan in 1992, and quickly became the nation’s number one-selling canned coffee brand*. Today, a whopping 324 million cans of delicious chilled coffee in a can are consumed there every year – that’s over 600 cans drunk every minute! Now New Zealanders can find out why it’s so popular for themselves, with the launch of Suntory BOSS Iced Long Black and Iced Latte Coffees.
Suntory BOSS Coffee is created using the traditional Japanese flash-brew method. Coffee beans are brewed piping hot to release the rich aroma, then chilled down in seconds (a ‘flash’) to lock in flavour. It’s a method that sets Suntory BOSS Coffee apart from the rest. While flash-brew has been a staple in Japan since the 1960s, it’s a relatively new concept in New Zealand.
Suntory BOSS Coffee is the only flash-brewed packaged coffee product available in New Zealand, and it’s set to be a smash hit here, just as it is in Japan and the US. We love our coffee in New Zealand, and with Suntory BOSS Coffee on our shores and shelves nationwide, the subtle, smooth flavour of quality chilled coffee will never be far from reach again.
Whether it’s starting your day with a boost, or getting through the mid-afternoon slump, Suntory BOSS Coffee is always on hand – it comes in a can and doesn’t compromise on taste. “We are incredibly excited to bring the iconic Suntory BOSS Coffee to New Zealand," said Shana Khan, Inventions Manager, Frucor Suntory.
“Kiwis love coffee – on average we each drink 600 cups of coffee every year – there’s no doubt this unique and delicious chilled coffee will attract the admiration of New Zealanders, as it has in Japan.”
Suntory BOSS Coffee Iced Long Black and Iced Latte is available from 25 October nationwide from your local supermarket, petrol station and convenience store just in time for summer.