Zespri has surpassed 100 million households worldwide for the first time with its high-quality, great-tasting kiwifruit.
The milestone reflected growing global demand with household penetration, measured via the kiwifruit marketer’s shopper panels, now at around 23 percent in Zespri’s core markets.
Zespri’s Chief Marketing, Innovation and Sustainability Officer Jiunn Shih said Zespri is proud to have continued to build on strong consumer demand for kiwifruit and establish a strong brand consumers love.
“This milestone reflects our continuous focus on brand-led marketing efforts showcasing the benefits of our high-quality, nutritious and great-tasting Zespri Kiwifruit,” said Shih.
“It also demonstrates the progress we’ve made with our expansion into new markets and our use of new sales channels, making our kiwifruit available to more households across the globe.”
Shih added that there’s strong demand for the fruit packed full of goodness. Kiwifruit is an increasingly popular choice for consumers who regularly opt for products that support their health and well-being.
While kiwifruit has continued to rise in popularity, there is still plenty of untapped demand. This presented an opportunity for Zespri and its growers to supply good-quality fruit to increase household penetration further as the volume increased.
“We’re incredibly confident in the outlook for the category and our ability to create ongoing value for our growers.”
With an expected crop volume from New Zealand of more than 200 million trays of kiwifruit this season, the company looked forward to making more nutritious Zespri Kiwifruit accessible to even more consumers worldwide in an increasingly competitive market.
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