USA | Aussie has redefined curl care with the launch of Ultra Wonder, breaking the rules and challenging the notion that great hair requires a dozen products and hours of styling.
As the brand's first premium innovation, the three-product collection has combined the benefits of treatments and stylers into a single formula, inviting consumers to "Dare to Wonder" and simplify their routines without sacrificing performance.
Streamlined formulas powered by amino acids and strengthening lipids replace multiple products while delivering treatment-level care for visibly healthier, more defined hair.
- Ultra Wonder Daily Mist: An all-in-one, multi-tasking mist that primes, protects, detangles, conditions, and adds shine, leaving hair 55 percent more glossy. Transforms from a silky cream to a lightweight spray with 450°F heat protection and anti-breakage benefits. Silicone-free and designed for daily use.
- Ultra Wonder Treatment: A sulphate-free, rich treatment made with amino acids that makes hair 3x stronger and protects against breakage. Multi-tasking formula delivers strengthening moisture and bond repair, in or out of the shower, with 48H bond protection and 24H moisturisation.
- Ultra Wonder Gel Crème: The hold and styling power of a gel meets the moisture of a cream. Made with strengthening lipids and amino acids while being paraben-free. Delivers 24H curl definition and 24H frizz control, even in high humidity. Perfect for slick-backs, taming fly-aways and edges, defining curls, or refreshing protective styles.
“We're thrilled to introduce Ultra Wonder, born from a simple truth: great curls shouldn’t demand a dozen products or a complicated routine,” said Eryn Lampkin, Brand Director, Aussie, Multicultural Hair.
“Each formula works harder so you don’t have to, from our Daily Mist that primes, protects, detangles, and conditions in one step, to our Treatment that delivers bond repair and deep moisture in or out of the shower.”
Ultra Wonder delivers Aussie's commitment to innovation, flexibility, and high-performance hair care at an accessible price point. These multitaskers combine multiple products and benefits into one, giving consumers ultimate flexibility to simplify their routines without sacrificing results, designed for every texture, every lifestyle, and every unique hair journey.
Ultra Wonder will be available on Amazon, the TikTok Shop, and at food, drug, and mass-market retailers in the USA.
