USA | 7-Eleven, Inc., announced a packaging redesign for its popular 7-Select Replenish line of hydration beverages, focusing on reducing plastic waste and improving transportation efficiency.
With the roll-out of the new bottle design at 7-Eleven, Speedway, and Stripes stores nationwide, 7-Eleven has continued prioritising sustainability while maintaining the quality and taste customers know and love.
Utilising the redesigned bottle, 7-Eleven has released a new, limited-time flavour for 7-Select Replenish: Caramel Apple.
Caramel apple tastes like a favourite autumn treat in every sip. It is a crisp, sweet apple blended with smooth caramel flavour to create an indulgent and refreshing product.
"This fall, we are inviting customers to embrace the changing seasons with the indulgent delight of Caramel Apple," said Nikki Boyers, Vice President, Private Brands and Emerging Brands at 7-Eleven, Inc.
"With its exciting blend of flavours, Caramel Apple embodies the spirit of autumn.”
Since its launch in 2019, 7-Select Replenish has quickly become a staple in the lives of 7-Eleven customers. The redesigned bottles for 7-Select Replenish offer many benefits, including using less plastic both in the bottle itself and in the wrapping, resulting in an estimated annual plastic waste reduction of 104 metric tons.
By optimising the packaging, 7-Eleven can now fit more cases per pallet, reducing the number of trucks required to keep stores supplied by nearly 25 percent.
"This redesign marks a significant milestone in our ongoing efforts to innovate and operate sustainably," said Marissa Jarratt, Executive Vice President and Chief Marketing and Sustainability Officer at 7-Eleven, Inc.
"Not only does it allow us to reduce our plastic usage and streamline our logistics, but it also reflects our dedication to providing customers with products that align with their values."
The improved packaging for 7-Select Replenish and the introduction of caramel apple underscored 7-Eleven's commitment to sustainability, innovation and customer satisfaction.
As the world’s premier U.S. convenience retailer, 7-Eleven has continued driving positive change for consumers and the planet.
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