Cheese brand Babybel has teamed up with The Pokémon Company International and its iconic franchise to bring a fun and flavourful collaboration.
The partnership will see some of the most popular Pokémon appear on Mini Babybel packs in supermarkets across New Zealand and Australia.
For a limited time, fans will be able to discover a range of special packs showcasing beloved Pokémon such as Bulbasaur, Charmander, Squirtle and Pikachu, adding a playful twist to Babybel’s appealing cheese snacks.
“Babybel has always been about bringing joy to snack time, and there is no better way to do that than by teaming up with Pokémon, a franchise that has captured the hearts of fans across multiple generations,” said a spokesperson from Bel Brands Australia.
“Combining the Pokémon franchise with Babybel is a great way to create excitement for fans of both brands and appeal to both youngsters and their parents who grew up with Pokémon. Together, we’re looking to deliver a delicious and entertaining way for fans to enjoy both worlds and to turn every Babybel moment into a tasty adventure.”
The special edition packs will be available in the five-pack format at Woolworths, Coles and Metcash stores until sold out.
To make the collaboration even more exciting, eye-catching point-of-sale materials will be featured in-store, supported by engagement from influencers on social media, encouraging fans to share their favourite moments.
Whether fans are fuelling up for a battle or simply looking for a tasty and nutritious snack, Babybel and Pokémon are set to offer the ultimate combo for adventure-seekers.
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