CHICAGO | Gatorade announced the launch of Gatorade Hydration Booster, a new electrolyte drink mix designed to be the perfect all-day hydration hero.
Gatorade Hydration Booster is the brand's first electrolyte powder, developed specifically for people's everyday lifestyles. Its advanced blend of electrolytes from watermelon juice, sea salt, sodium citrate, and potassium salt is backed by the Gatorade Sports Science Institute for all-day, always-on hydration.
The formula contains 100 percent of the daily value of essential vitamins A, B3, B5, B6, and C and has no artificial flavours, sweeteners, or added colours.
"Gatorade was a pioneer in helping to popularise electrolyte powder," said Marissa Pines, Portfolio Senior Marketing Director.
"Gatorade Hydration Booster combines our history of superior science with the functional product attributes we know consumers are looking for. Developed with an advanced blend of electrolytes, added vitamins and no added colour, it was designed to deliver all-day, always-on hydration."
Gatorade Hydration Booster powder packets pair with its sleek new stainless steel Overtime Bottles, creating a dynamic duo for those seeking sustainably-minded solutions for daily use.
Both products star in the debut campaign, "Put Your Water to Work," highlighting the moments throughout the day when the Hydration Booster can help you stay hydrated and ready.
Amplifying the campaign, the brand will appear in new lifestyle and wellness spaces to bring the all-day hydration ethos to life. The brand has taken a modern approach to reaching a broader audience of consumers who may not consider themselves conventional athletes.
Gatorade Hydration Booster is now available in boxes of six packets in three flavours: strawberry watermelon, tropical mango, and citrus berry.
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