AUSTRALIA | For the first time ever, Grill’d is set to launch a retail range of its delicious, healthy burger patties exclusively at Coles.
Available in-store and online at Coles, the Grill’d range includes three mouthwatering options with the same commitment to flavour, quality and health that you’d expect in-restaurant.
With Coles research finding that over one in two Australians say they have an interest in recreating their restaurant or takeaway dinner in their own kitchen, and a 'familiar taste' is the top driver of meal choice - the new range is designed to help more home cooks easily create their own delicious Grill’d burgers, no chef skills required.
The popular healthy burger restaurant has been flipping burgers for 21 years and has grown to 174 burger restaurants across the country. In 2025, Grill’d is set to accelerate growth with several new restaurant locations scheduled to open across the country.
Grill’d Founder and Managing Director, Simon Crowe, said he was excited to expand the restaurant to the supermarket, allowing more Australians to enjoy Grill’d burgers.
“For over two decades, Aussies have loved coming into Grill’d restaurants for healthy burgers that taste good and do good. This next chapter in our story is fascinating as we take our products into people’s homes,” he said.
“Having our burgers available nationally at Coles allows us to take the next big step in our mission: to make our healthy, delicious burgers accessible to all Australians.”
Just like in-restaurant, every pack of Grill’d burgers sold at Coles comes with a ‘Local Matters’ token inviting customers to support community initiatives. Through this partnership, Grill’d will be giving AUD 10,000 this month to Coles’ community partners selected by customers, making every burger purchase a chance to give back.
Coles Chief Commercial Officer, Anna Croft, said Coles is committed to providing value to customers and introducing innovative ways to help inspire them in the kitchen.
“We’re excited to join forces with Grill’d to launch an exclusive, premium burger range customers can only find at Coles,” she said.
“Our customers are telling us they’re cooking more at home and looking for ways to create delicious and easy restaurant-quality meals in their own kitchens - and that’s exactly what we hope to achieve by offering the new Grill’d burger range.”
The Grill’d range includes 100 percent Australian grass-fed premium beef, hormone-free, antibiotic-free and gluten-free burgers.
