USA | While everyone knows the age-old question “is a tomato a fruit or a vegetable?” recently, thousands have started asking, “if tomatoes are a fruit, is ketchup a smoothie?”
HEINZ has teamed up with the world’s largest smoothie brand, Smoothie King, to go all in and settle the debate.
Introducing: The HEINZ Tomato Ketchup Smoothie, the first-ever ketchup-based smoothie, which blends real fruits with HEINZ Simply Tomato Ketchup to create a delicious and refreshing summer sip.
With new celeb-inspired smoothies dropping almost daily and millions of social media posts about smoothies in the past year alone – including thousands a day during the hot summer months – smoothies are having a moment.
The HEINZ Tomato Ketchup Smoothie blends sweet Acai sorbet, crisp apple juice, juicy strawberries, and tart raspberries with the unmistakable taste of HEINZ Simply Ketchup, which is all-natural and made with red ripe tomatoes full of vitamins and antioxidants.
The result? A sweet and fruity smoothie with a bright, tangy ketchup finish, perfect for HEINZ and smoothie lovers alike.
“When we saw this cultural debate start gaining traction, we knew we had to weigh in with a resounding yes. The idea of a ketchup smoothie is provocative, and our top priority was landing a delicious tasting fruit smoothie with distinct yet well-balanced ketchup notes,” said Angie Madigan, Vice President of Elevation Marketing at Kraft Heinz.
“The experts at Smoothie King helped make this dream a reality, and we’re thrilled with the final smoothie we created together. And like it does for any food – from burgers to fries to eggs – the slightly sweet and tangy taste of HEINZ Ketchup elevates this traditional fruit smoothie to new heights.”
HEINZ and Smoothie King share a longstanding commitment to deliver incredible taste with quality at the core of their products, and brought this ethos to creating the first-ever tomato ketchup smoothie.
“After months of meticulous R&D, testing, and tasting, we landed on a savoury-sweet blend that celebrates the tomato in all its glory,” said Lori Primavera, Vice President of R&D and Product Marketing at Smoothie King.
“As always, our commitment to nutritious ingredients and our Clean Blends promise remain at the heart of every recipe, and this bold new blend is no exception.”
Launching during peak tomato harvest season, when HEINZ tomatoes are the ripest, the limited-edition smoothie is now available exclusively at select Smoothie King locations while supplies last.
