USA | The HEINZ brand has debuted its Flavour Tour line of condiments: three sauces inspired by cuisines worldwide.
Available in Mexican-inspired street Corn, Korean-inspired sweet and Tangy BBQ, and Thai-inspired sweet Chili, each sauce is a versatile and unique fusion of flavour with the unmistakable quality HEINZ lovers expect.
The multi-billion-dollar culinary sauce market has continued to grow, with an increasing desire for globally-inspired flavours emerging as a top trend for 2025.
HEINZ’s rich and bold new sauces will allow fans to easily and quickly dial up the flavour of any dish or recipe, whether it’s a new culinary creation or spicing up a staple weeknight meal.
From Elote Grilled Cheese to Korean BBQ Chicken Wings, the dipping, drizzling, and dressing opportunities are endless.
- Mexican Inspired Street Corn: A unique sauce that combines chipotle, lime and corn to bring a creamy and smoky taste to the table.
- Korean-inspired sweet and tangy BBQ: This condiment with a kick mixes gochujang, doenjang, and soy sauce for a rich and bold punch of flavour.
- Thai-inspired sweet Chili: This sauce is slightly spicy and slightly sweet, merging ginger, Sriracha, and sesame oil to add a bright, tangy, irresistible taste to any dish.
“Americans are hungry for condiments that offer globally inspired flavour and versatility at an accessible price point, and we saw an opportunity for HEINZ, a beloved and trusted brand, to inspire fun new ways for people to enjoy their favourite foods,” said Angie Madigan, Vice President, Taste Elevation Marketing at The Kraft Heinz Company.
“Leveraging our expertise in creating some of the world’s most beloved sauces, we designed the Flavour Tour line as the ultimate solution for these fans.”
Beyond adventurous flavour, ingredient quality is more important to Americans than ever. For over 150 years, quality has been at the core of every HEINZ product. The Flavour Tour line-up is no exception.
The Flavour Tour sauces have showcased the brand's portfolio growth beyond ketchup, introduced on the heels of HEINZ limited-edition flavours like Black Garlic Ranch and Harissa Aioli.
