Launching on the 3rd of March 2025, Hellers Frozen Pork Range offers a bold alternative in the chicken-dominated freezer category.
With the New Zealand frozen food market valued at NZD 280 million and growing rapidly, this new range introduces much-needed diversity.
Featuring Katsu Pork Burgers, Sweet Chilli Pork Tenders, and American BBQ Pork Poppers, the products are designed for Kiwi families seeking quick, tasty, and convenient meal or snack solutions.
Backed by a NZD one million marketing campaign with national advertising and in-store promotions, this launch is set to be a major milestone for Hellers, combining quality, flavour, and innovation.
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