USA | Jack Link's has announced a groundbreaking global partnership with MrBeast (Jimmy Donaldson) to launch an exciting new line of protein-packed meat snack products.
This partnership marked MrBeast's first-ever collaboration with a Consumer Packaged Goods (CPG) company for a co-branded product line, signalling a significant convergence of traditional food industry expertise and modern digital influence.
“I’ve been eating Jack Link’s since I can remember, so teaming up is a no-brainer. Now we get to do something super fun and tasty for our fans – I can’t wait for everyone to see what we dream up,” said Donaldson.
The Jack Link's x MrBeast collaboration introduced a new line of co-branded meat snack multipacks featuring individual-sized packs of your favourite flavours of beef jerky and meat sticks.
Designed for convenient pantry storage and active lifestyles, these multipacks, showcasing MrBeast's signature branding, cater to protein-rich snacking needs for school lunches, road trips, and everyday protein fueling.
"We are incredibly excited to partner with MrBeast," said Troy Link, CEO of Jack Link's.
"Jimmy's entrepreneurial spirit and dedication to his fans align perfectly with our values at Jack Link's. We believe this collaboration will drive a new generation of consumers into the meat snacks category, worldwide."
This strategic partnership targeted the significant market of Gen Alpha, Gen Z, and their parents. Despite 33 percent of younger consumers snacking more than three times a day, only about 9 percent currently opt for meat snacks.
The partnership will also extend across the entire APAC region. The collaboration will launch in Australia and New Zealand, and an exclusive product range of Beef Jerky and Beef Sticks is expected to hit retailers across the region in 2026.
“MrBeast has stretched his influence and fanbase right across the APAC region, and as we continue to build and grow Jack Link’s and the meat snacks category from Australia and New Zealand to Japan and Korea, we can’t wait to bring the partnership to life across the APAC region for our retailers and introduce Jack Link’s to a whole new generation of fans,” said Shannon O’Connell, Managing Director, Jack Link’s APAC.
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