UK | Kellogg’s has announced the launch of a new Caramel flavour to its Coco Pops Chocos range.
The new addition followed the launch of Coco Pops Chocos in 2023, which was crowned top spot in the cereal category of last year’s Product of the Year awards – the UK’s largest consumer survey of product innovation.
Like the original Coco Pops, the new variant comprised curved, crunchy cocoa shells with an exciting caramel twist.
Food developers have created a balanced blend of rich roasted cocoa and creamy caramel, with the shells expertly cooked and shaped to give their signature crunchy texture.
All of Kellogg’s children’s cereals are non-HFSS, including this new Coco Pops variant. It’s also high in fibre, forming part of Kellogg’s continued efforts to help families make healthier choices in the morning.
The new flavour will be available for shoppers to buy from all major retailers in January.
“We’re excited to be expanding our kids’ cereal line-up with this delicious Coco Pops Chocos addition. It’s high in fibre, a delicious blend of chocolatey caramel flavour, and wonderfully crunchy. One for the whole family to enjoy,” said Lejla Damon, Shopper Marketing and Kids Brand Manager, Kellogg’s UKI.
Coco Pops Chocos Caramel has joined Kellogg’s diverse range of cereals, continuing its legacy of being the ‘OG of breakfast’, creating delicious and nutritious breakfast options that bring modern families together.
This legacy has been amplified by Kellogg’s GBP 75m investment into its Wrexham cereal factory, set to more than double its production capacity, its largest single investment into British cereal production in over 30 years.
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