New from Frucor Suntory is The Real McCoy Sparkling range. Mixing quality fruit juice with sparkling water, formulations were created with adult tastebuds in mind. The new canned drink flavours include Dark Grape, Orange & Ruby Red Grapefruit and Apple & Cranberry.
“We take pride in keeping up with consumer trends and facilitating local innovation to meet our consumer needs across all of our beverages. The launch of our new canned sparkling juice hybrids Just Juice Bubbles and The Real McCoy Sparkling, continues to evolve a cherished category,” said Brad Erceg, Sales Director New Zealand, Fruocry Suntor Oceania.
“Globally we have seen growth come from sparkling cans and noticed a shift in consumer behaviour where juice is increasingly being used more dynamically and being mixed with other non-alcoholic drinks and with alcohol. This insight sparked our innovation journey, which as a result, is driving value back into the category and expanding juice into new occasions.”
