UK | M&S has partnered with Wholebake, a leading supplier based in Wrexham, North Wales, to produce the innovative “Brain Ball” product.
Brain Ball is a new delicious snack to support brain health that starred in the documentary "Inside M&S at New Year." This special episode, aired earlier this month, went behind the scenes as M&S' industry-leading product developers create exciting new health products.
Part of "Inside M&S at New Year" followed the M&S product developers’ journey as they sourced the perfect ingredients for the Brain Ball and collaborated with Wholebake to ensure exceptional taste and texture.
"We’re proud to introduce the 'Brain Food' range, featuring the 'Brain Ball,' available in our Foodhalls and convenience stores,” said Martha Coakley, Product Developer, M&S.
“Alongside other innovative health products, this range offers delicious and convenient ways to support your well-being. This collaboration with Wholebake highlights our focus on delivering quality, innovation and value with local partners.
The Brain Ball was a star product in the "Brain Food" range, and is high in iron, zinc and vitamin B12 to support brain health.
With nutrition criteria developed in consultation with the British Nutrition Foundation, the Brain Food range has been designed to champion six brain health-supporting nutrients many people lack: omega 3 (DHA), iron, iodine, folate, zinc and vitamin B12.
"With over three decades of experience in crafting healthy and delicious snacks, Wholebake is delighted to be part of the M&S 'Brain Food' range,” said Simon Faithfull, Chief Commercial Officer, Wholebake.
“As a Certified B Corporation, we're passionate about creating products that are good for people and the planet. The Brain Ball embodies this commitment, and we're excited to bring it to M&S customers."
