UK | Quality Street has added a twist to Christmas this year with a brand-new limited edition sweet, but in a festive first, its flavour will remain a mystery until December.
Joining last year’s popular Coffee Creme, the new sweet will be available exclusively at John Lewis and Waitrose stores nationwide. It will feature in the much-loved pick and mix stations, which are returning for the festive season
The mystery sweet joins the classic line-up of 11 Quality Street favourites, giving shoppers the chance to create their own bespoke tin — perfect for gifting or enjoying with your loved ones.
For coffee creme fans, there will be Coffee Creme gift cartons available in John Lewis and Waitrose stores nationwide, and the popular sweet will be available in the Oxford Street pick and mix.
“Each year, we look forward to bringing a limited edition sweet into the mix to excite and delight Quality Street fans, but this year, we’ve taken it a step further by keeping the flavour top secret. We can’t wait to find out what the nation thinks the flavour is, and we’re very much looking forward to hearing some of the guesses," said Rachael Mundy, Marketing Manager for Gifting & Seasonal at Nestlé Confectionery UK & Ireland.
“I’ll be heading to my nearest John Lewis pick and mix station to fill up a tin with the mystery sweet flavour alongside our family favourites so my friends and family can join in the fun of guessing – it’s going to be very hard keeping the mystery flavour to myself."
For 2025, the brand has introduced a new way to personalise tins. When purchasing a tin in selected John Lewis stores, shoppers will be able to print gift ribbons with loved one’s names and personalised messages to wrap around their Quality Street tins for an extra-special touch.
The tin is the icon of Quality Street, with its design changing annually to allow families to collect them. This year, the brand has pushed the tin’s gifting appeal even further, creating a simpler design with the personalised ribbon to make a truly remarkable gift.
"We’re thrilled to be bringing Quality Street back to our stores for Christmas 2025, especially with the added excitement of a mystery sweet in the mix," said Lisa Cherry, Christmas Buying Manager at John Lewis.
"The pick and mix stations have become a much-loved festive tradition for our customers, and this year’s personalised ribbons and vintage-inspired baubles add an extra-special touch. We know families will enjoy guessing the new flavour while creating tins that are as unique as the people they’re gifting them to.”
And for those looking to bring a sweet touch to their Christmas trees this year, fans can choose from one of five Quality Street baubles. Vintage tins have inspired the new range over the years and will bring a touch of nostalgia to any festive setting.
The flagship pick-and-mix station at John Lewis Oxford Street is now open, with other stores following throughout October.
Participating stores include: Bluewater, Cambridge, Cardiff, Cheadle, Cribbs Causeway, Edinburgh, Glasgow, High Wycombe, Kingston, Leeds, Leicester, Liverpool, Milton Keynes, Newcastle, Nottingham, Oxford Street (Platinum), Peter Jones, Solihull, Southampton and Trafford.
Personalised ribbons are available at Oxford Street, Bluewater, Southampton, Milton Keynes, Liverpool and Cardiff.
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