USA | M&M’S has announced the brand’s first-ever collaboration with global footwear leader Crocs.
The limited-edition collection combined the iconic world of M&M’S with the comfort and style of Crocs, creating a unique fashion statement that surprises and delights fans worldwide.
M&M’S believes in the power of fun to draw people together, and this partnership is a celebration of two fan-fueled worlds coming together through a shared love of playfulness, creativity and fun.
The collaboration invites fans to embrace their unique style through a collection that combines the endlessly recognisable world of M&M’S with the unrivalled comfort of Crocs.
“It has never been more important to keep fans at the heart of how a brand comes to life,” said Alyona Fedorchenko, General Manager, Global M&M’S Ecosystem.
“This collaboration allows M&M’S to surprise and delight our fans with an unexpected, unique fashion statement that infuses the power of fun in every step.”
The collection features two pairs of Crocs clogs, each inspired by the iconic colours and playful charm of M&M’S. They are designed to be both comfortable and eye-catching, making them a must-have for fashion-forward fans.
“Crocs and M&M’S are both unapologetically bold and full of personality,” said Carly Gomez, Senior Vice President and Chief Marketing Officer, Crocs.
“Together, we’ve created a collection that’s as expressive as the fans who wear it – creating a more comfortable world through imaginative style.”
The M&M’S x Crocs Collection will be available in 50 markets worldwide from the 9th of October.
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