USA | Snack Factory has unveiled Pop’ums, the next big snacking innovation.
Snack Factory has been rethinking pretzels with its unexpected and delicious offerings since it launched Pretzel Crisps in 2004.
With Pop’ums’ distinct shape, unparalleled texture and mouth-watering flavour, Snack Factory has continued reinventing what a pretzel can be for snackers everywhere.
Pop’ums has perfectly combined popcorn's munchability and the crispy crunch of pretzels into a fun-to-eat new snack.
“Snack Factory forever changed snacking with the debut of Pretzel Crisps 20 years ago,” said Janda Lukin, SVP and Chief Marketing Officer of Campbell’s Snacks.
“With Pop’ums, we are rethinking what a pretzel can be once again with a snacking experience unlike any other: combining the crunchy baked goodness of pretzels with the light, flavourful munchability of popcorn to create an irresistibly delicious snack.”
As the third-largest pretzel brand, available in 80,000 retailers across North America, Snack Factory has continued to innovate with unmatched flavours and exciting textures, like Pop’ums.
With millennials looking for new types of salty snacks and unique textures in snacking on the rise, the company was inspired to create its most distinctive product to date. The premium baked snack was inspired by the shape of popcorn and was designed to hold flavour for ultimate snacking satisfaction.
Pop’ums have been packaged in a premium resealable bag, designed for easy munching at home or on the go. It will be available in the salty snack aisle this January in White Cheddar, Golden Mustard BBQ, and Sea Salt.
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