The much-loved V Bug campaign returns with the launch of the new V Energy Drink line - V Refresh. The new drinks are bubbling with a light taste profile, no sugar and low calories.
"We know our consumers love the taste of V Energy, but they are also starting to look for options that are better for them. This led us to develop V Refresh, a lighter and crisp tasting drink that still offers that iconic V burst of energy. The diversified recipe and vibrant contemporary packaging allowed us to work with the team at Clemenger to create a launch campaign that was still connected to the heritage of the V Energy brand but could connect with a new audience," said Allison Yorston, CMO at Frucor Suntory.
The drinks are available in two flavours, Citrus Lemonade and Pineapple & Watermelon.
"Our loved V Bugs are back and are experiencing a new refreshing sensation. The cascading waterfall and relaxing oasis setting surrounded by good friends help to communicate both the product benefits and occasions associated with V Refresh. As we drive awareness and curiosity with our new energy offering through this new creative, we hope our consumers are inspired to also try something new," said Chris Henbrey, V Energy Marketing Manager APAC.
